Rovi unveils UltraViolet digital entertainment content copy solution

Editor | 02-09-2012

Rovi has unveiled Digital Copy for Retailers, technology designed to turn physical content to digital and which can be integrated as a component of Rovi Entertainment Store services or into digital entertainment service infrastructures.

Based on the UltraViolet secure cloud-based entertainment ecosystem, Rovi Digital Copy for Retailers is to launch later in 2012 and will use Rovi technologies for content recognition and authentication, and use core components of the aforementioned Entertainment Store, its platform for digital storefront creation and management.

Once titles to be copied are authorised by the content owner, consumers will then be presented with the opportunity to purchase and trigger access to an UltraViolet digital copy. Digital copies can then be enjoyed by consumers on a range of UltraViolet-enabled connected devices, such as HDTVs, Blu-ray Disc players, set-top boxes, game consoles, smartphones, tablets, and PCs.

“Rovi Digital Copy for Retailers provides new ways for brick and mortar retailers, as well as online movie storefront operators to introduce more consumers to the benefits of cloud-based entertainment,” said David Cook, General Manager of Rovi Entertainment Store. “As well as helping fuel the digital transition by turning consumers’ physical DVD libraries into virtual shelves, the solution [is]…a natural extension to our support of retailers wishing to participate in the UltraViolet ecosystem.”