TV Azteca, DirecTV bring BBC's Sherlock, Robin Hood to Latin America
Gabriel Miramar-Garcia | 04-09-2012
TV Azteca and DirecTV Latin America have signed a content licencing deal with BBC Worldwide Latin America to bring Sherlock and Robin Hood to Mexico and pan-regionally, respectively.
"We are seeing an increase in demand for our wide range of programming in the region and particularly for our high quality dramas," said Helen Jurado, cice president of sales and distribution at BBC Worldwide Latin America. "We believe that Robin Hood and Sherlock will be big hits with audiences of Azteca and probably will differ from the competition."
The announcement was made during the three-day BBC Showcase Latin America in Rio De Janeiro.
Sherlock is a contemporary update of Sir Arthur Conan Doyle's Sherlock Holmes detective stories. It stars Benedict Cumberbatch as Holmes and Martin Freeman as Watson. Six episodes, broadcast since 2010, have been produced, with three more episodes scheduled to begin production in early 2013. The series has been sold to over 180 territories.
Robin Hood was creatd in conjunction with BBC America, based on the traditional stories of legendary English folk hero Robin Hood. It consists of three seasons. It was cancelled by the BBC after the departure of its main actor, Jonas Armstrong.