New free-TV children's channel in Germany

Jörn Krieger | 04-09-2012

Munich-based media entrepreneurs Gottfried Zmeck (Mainstream Media AG) and Hans Ulrich Stoef (m4e AG) want to launch a new free-to-air TV channel.

Yep! will target boys between 6 and 13 years of age with action and cartoon series, reports German industry newsletter "kress" with reference to informed sources.

In addition to cartoon and real-life series, the channel whose abbreviation stands for "Young Entertainment Programme" will air action programmes in "Red Bull" style. Yep! will go on air in spring 2013 and finance through advertising. As a consultant, the channel has hired Andreas Bartl, former management board member of German TV group ProSiebenSat.1.

Yep! will be distributed as a digital service via cable and satellite. Talks are currently underway with cable operators to secure carriage contracts. Initially, the service will be transmitted in standard-definition with an HD version possible as the next step.

Mainstream Media AG currently operates pay-TV channels GoldStar TV, Heimatkanal and Romance TV, while licence and brand house m4e AG holds the rights to franchises such as "Lunar Jim" and "Kamen Rider: Dragon Knight" as well as products from the "Sailor Moon" world.

Mainstream Media AG confirmed the plans in its basics when asked by "kress", but Zmeck declined to reveal further details. After children's channel RiC which Munich-based media company Your Family Entertainment wants to launch on 10 September 2012, Yep! will be the second new German free-to-air channel for viewers up to 13 years of age.