ALU, Concurrent team for multiplatform VOD
Michelle Clancy | 05-09-2012
Alcatel-Lucent and Concurrent are introducing a joint multiplatform video-on-demand (VOD) platform for cable TV companies.
The platform covers traditional TV set-top boxes, tablets, PCs and smartphones and blends ALU's Velocix CDN technology with Concurrent's MediaHawk Unified Origin and TV-VOD Edge Servers.
The offering uses traditional set-top boxes, while avoiding additional investments in localised content storage arrays by leveraging the multiscreen CDN infrastructure they may be building already to access regionalised or national content storage archives. The two companies say they have already completed a successful trial of this joint architecture with a large tier 1 cable MSO.
"Cable MSOs are challenged with increasing the breadth of their video-on-demand catalogs as a way to improve their competitiveness in the marketplace," said James Brickmeier, senior vice president of strategic marketing at Concurrent. "With Alcatel-Lucent we have developed an architecture which allows cable operators to cost-effectively expand their catalogues to hundreds of thousands of content hours."
Using CDN technology, cable operators can capture a bigger piece of the market by delivering IP video services to any connected device. "Thanks to the combined Alcatel-Lucent and Concurrent offering, they can now also leverage their CDNs to expand and scale their video-on-demand offering," said Paul Larbey, vice president and GM of ALU's Velocix CDN activities. "This collaboration reflects the commitment on the part of both our companies to provide multiscreen video solutions tailored to the unique business needs of each operator."
ALU and Concurrent also have been jointly promoting adoption of an open standards approach to cross-service interconnection by implementing the 'C2' interface, which is part of the ATIS IPTV Interoperability Forum.