HD milestone for Tricolor
September 5, 2012 09.56 Europe/London By Chris Dziadul
The leading Russian DTH platform Tricolor TV now has 100,000 subscribers to its HD service.
Quoted by AKTR and Tass Telekom, the company says the impressive take-up – Tricolor TV Full HD was only launched this summer – is down to the attractiveness of its offer, which gives subscribers access to around 160 channels, including more than 20 in HD, for only R900 (€22.14) a year.
Tricolor TV currently accounts for around 30% of HD subscribers in Russia but expects the figure to grow to over one million, equivalent to a market share of 60-70%, by the end of the year.