YOU On Demand expands to internet TV platform for VOD in China

Louise Duffy | 05-09-2012

Chinese VOD platform YOU On Demand has signed a distribution deal with China Network Television's (CNTV) subsidiary Future TV, the first internet TV platform approved by China's State Administration of Radio, Film and Television (SARFT).

The deal represents an expansion of YOU On Demand's services from cable to the internet TV platform, thus increasing the number of customers who can view the films it delivers each month through its Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) packages.

Shane McMahon, chairman and CEO of YOU On Demand, said: "YOU On Demand is always looking at the best distribution platforms in order to offer the highest quality entertainment. We are honoured to partner with CNTV's Future TV and are looking forward to reaching this new consumer base."

YOU On Demand currently has content deals in place with many of Hollywood's top studios including Warner Bros. Entertainment, Disney Media Distribution, Paramount Pictures, Lionsgate, Miramax and Magnolia Pictures, as well as a selection of content from independent and Chinese filmmakers.