Amazon makes EPIX deal to boost Prime Instant Video
Editor | 05-09-2012
Amazon has inked announce a multi-year licensing agreement EPIX in a deal which will see films such as The Avengers, Iron Man 2, The Hunger Games, Super 8, and Thor added to its Prime Instant Video service.
Over the past 12 months the online TV and video service provider boasts that it has announced agreements with every major Hollywood studio and in particular claims that the Prime Instant Video selection has more than doubled since the launch of Kindle Fire last year.
The agreement between Amazon and EPIX will more than double the number of titles available with Prime Instant Video since Amazon introduced Kindle Fire last September. It will also mean that over 25,000 movies and TV episodes in Prime Instant Video available on Kindle Fire, PlayStation 3, Xbox 360, iPad and connected TVs and Blu-Ray players. Programming from the agreement includes content from EPIX studio partners, Paramount Pictures, Metro-Goldwyn-Mayer Pictures, and Lionsgate.
"We are investing hundreds of millions of dollars to expand the Prime Instant Video library for our customers. We have now more than doubled this selection of movies and TV episodes to over 25,000 titles in just under a year," said Bill Carr, Vice President of Video and Music at Amazon. "We are thrilled to be able to offer our customers such popular EPIX titles, many of which were just recently in theatres. We can tell from the data that our customers love watching movies on Prime Instant Video. We think customers will really enjoy watching new titles like The Avengers, Iron Man 2 and The Hunger Games on their Kindle Fire, PlayStation 3, Xbox, iPad or any of the other of the Amazon Instant Video compatible devices."
"We are excited to be working with Amazon and to bring our compelling content to Amazon Prime and Kindle Fire customers," said Mark Greenberg, President and CEO of EPIX. "This partnership is yet another great example of EPIX's ability to broaden our reach through a digital platform, underscoring the incredible value of the EPIX content offering."