IBC 2012: Viacom standardises media content storage

Editor | 07-09-2012

Viacom International Media Networks (VIMN) owner of some of the world’s most popular multimedia entertainment brands has embarked upon a major standardisation programme for all of its media content in Europe.

The EMC Isilon scale-out storage will see use with content created at VIMN’s stable of channels which comprises MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3's MTV, Musica y Mas, which are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels.

Isilon delivers 8,000 gigabytes of content per day to 100 playout servers in each media centre simultaneously, ensuring that content is consistently available for daily program schedules and the deployment is said to ultimately enable VIMN to supply its creative teams with new storage resources in hours instead of weeks. With media content growing by 600 terabytes annually, VIMN was said to have needed a centrally managed storage infrastructure integrated with its media asset management system to streamline and simplify content access, publishing and transmission.

With more than two petabytes of Isilon storage, VIMN is now said to have has improved the speed and delivery of its multimedia content across Europe, accelerating content publishing 150% by streamlining end-to-end content development, access, distribution and transmission. In addition, VIMN's integration between Isilon, media asset management and playout systems is said to be able to automate content flow to programme schedules, reducing the number of operators per 25 channels from five to just one.

Explaining why the firm made the deployment, Tim Bertioli, Senior Director, Media & Technology Infrastructure, Viacom International Media Networks, said: “"It's absolutely critical to our business to deliver complied, quality checked content to the networks in as short a time as possible... we no longer worry about being able to access the content for transmission in time.

“Our international content workflow is now almost completely file-based — access to content is streamlined for editing, compliance and desktop viewing. As a result, we've accelerated time-to-publication of new international content by 150%... By giving the channel teams more control over media content, Isilon has enabled us to execute on a completely new content publishing model in the broadcast industry."