IBC 2012: Ooyala claims innovations in video personalisation, discovery and monetisation
Editor | 07-09-2012
Aiming to fuel global standardisation for live digital broadcasting, and tap big data analytics to improve engagement, measurement and revenue, Ooyala has announced the commercial release of several new technology and analytics offerings.
Optimised for large-scale media companies, broadcasters and content aggregators, the new solutions include Ooyala Discovery for increasing viewer engagement; Ooyala Now for superior, up-to-the-second analysis of viewer behaviour across multiple devices and properties; a new HTML5 player for improved publishing and performance on iOS; Android and Windows 8 devices and live in-stream ad insertion for maximising revenue with live video.
“The ubiquity of connected devices and the emergence of new sources of premium content are driving a continued disruption in video distribution, and creating enormous opportunity for digital publishers,” said Bismarck Lepe, cofounder and president of products for Ooyala. “For big media companies, we see a universal need for better engagement, measurement and ultimately monetisation.”
To address these concerns, Ooyala Discovery is designed to enable video content providers to increase view-related revenue by algorithmically recommends highly relevant content within the Ooyala Player, with opportunities via APIs.
Optimised for TV programmers and publishers with large globally distributed audiences, Ooyala Now is a real-time dashboard providing network-wide, up-to-the-second analysis of viewer engagement and content trends. It monitors every video play within seconds of being viewed and returns immediate insights that enable publishers to better monetize their inventory.