IBC 2012 – AMSTERDAM. Technicolor has entered into a partnership with Telecom Italia for its next generation Cubivision service.

By doing so, it will be bridging pay-TV content, OTT applications and personal media.

Under the terms of the partnership, Telecom Italia will use Technicolor’s latest MediaPlay set-top box platform, which is a hybrid pay-TV/OTT media server for the home.

Technicolor will also supply MediaAccess residential service gateways, content workflow and asset management.