IBC 2012: Mediaset goes over the top with NAGRA cloud solution

Editor | 10-09-2012

Leading Italian pay-TV operator Mediaset has tapped content protection and multiscreen television technology supplier NAGRA to enhance its existing over-the-top (OTT) services to its subscribers.

As part of their strategy to concentrate their effort on core activities, Mediaset subscribed to the Multiscreen Cloud Service offered by NAGRA and abertis telecom taking advantage of the Content Delivery Network (CDN) facilities for the OTT service.

Mediaset has devolved management and monitoring of OTT content delivery to NAGRA and abertis so that it can focus on content management and the marketing of its video-on-demand services (VOD).

“We are thrilled to see that the service proposed by NAGRA and abertis telecom is meeting the expectations set forth at its launch,” said Pascal Lenoir, NAGRA’s Senior Vice President Solutions and Services Office. “It allows service providers to quickly deploy content protection or multiscreen services without the complexities often associated with such an endeavour, allowing them to focus on revenue-generating activities. Free-to-air broadcasters can also rapidly enrich existing business with complementary broadband services and monetisation based on standards like HbbTV. It’s a win-win situation giving our customers the opportunity to optimise their Capex and Opex models.”

NAGRA added that quality and affordability combined with the possibility of extending the solution to a fully hosted multiscreen television service were key decision factors for Mediaset. Having actively promoted these services in close partnership with the European Broadcasting Union (EBU), the NAGRA-abertis telecom cloud service is currently in trials with a numbers of free-to-air broadcasters.