IBC 2012: IBM accelerates content delivery for Canal+
Editor | 11-09-2012
IBM has embarked upon a programme in which it claims to have helped leading European pay-TV group Canal+ no less than ‘transform’ its operations and streamline how the company processes, delivers and archives digital content.
With its help, the IT behemoth says that Canal+ can now ‘easily’ launch and manage new channels and services such as on-demand, web-TV, as well as mobile-TV, in order to enhance the customer experience, while continuing to offer its subscribers high quality programming.
During the transformation, Canal+ automated its entire workflow and moved to a fully digital media end-to-end processing system, allowing the broadcaster to bring content to air faster, reduce operational costs, launch new services and add new channels within days, not months.
"This project has helped Canal+ undergo a major transformation, not just in terms of how we operate internally, but how we service our customers," revealed Jo Guegan, executive vice president, Technology and Information Systems, Canal+ Group. "This new intelligent system ensures we have the tools to produce and process programmes in a time frame that keeps us ahead of our competitors in France and globally. As a result, Canal+ has become one of the first organisations in the world to dynamically monitor its workflow processes."
The new system is claimed to reduce complexity and production time by eliminating the need for specific equipment and costly content duplication. Additionally, staff members can now share data and collaborate with colleagues and partners from other offices without travelling. The net results, says IBM, is that the channel is now free to focus on new market opportunities. Also by streamlining this automation process, IBM asserts that Canal+ can optimise tasks management without adding headcount. The team which previously managed the operations for five TV channels can now easily take on up to 30 channels.
"Profitably growing audience share in today's rapidly changing media marketplace requires a smarter, more agile approach to both production and distribution," said Steve Canepa, general manager of IBM's Global Media & Entertainment Industry. "Canal+ has completely transformed its business by implementing a scalable, instrumented and standards based software platform that allows it to better exploit the full value of its content while delivering compelling experiences to its customers."