AB Group launches nonstop VOD service
Pascale Paoli-Lebailly | 12-09-2012
Ahead of the arrival of international players on the French market, AB Group has introduced its non-stop VOD subscription service.
For a €6.99 monthly fee, the new offer will be available on PC, Mac, tablets iPad and Android as well as Samsung connected TV sets. It will feature films, series, animated shows including mangas, documentaries and sport.
Set for kicking off in November, the new service has signed a deal with INA for French sport archives and US channel ESPN. Some 10,000 hours will be globally available and have been constituted at 90% specifically for the platform.
AB’s library, which comprises 20,000 hours of French and foreign programmes, also contributes to feed the service. AB Group is targeting to reach 60 to 70, 000 subscribers over year one, and to break even within three years, after the service has been extended to Belgium and Switzerland.