Global TV shipments show continued decline

Joseph O'Halloran | 12-09-2012

For the second straight quarter, leading specialist display analyst NPD DisplaySearch has tracked a decline in global TV shipments.

According to the NPD DisplaySearch Advanced Quarterly Global TV Shipment and Forecast Report, shipments slid 8% year over year in the second quarter of 2012, continuing the decline that began in the fourth quarter of 2011, reflecting, said the analyst, worsening economic conditions worldwide and slower price erosion, which both affect consumer demand.

Drilling deeper through the research, Japan was revealed as the hardest hit, with Q2’12 shipments plunging precipitously 77% year over year to less than 1.4 million. In developed markets overall, TV shipments were down 23% year over year, while emerging market growth slowed to 3% from double-digit growth at the end of 2011.

“A sharp decline of demand in Japan and a correction in Europe following the analogue broadcast shut-offs in 2010 and 2011 have significantly impacted the TV market and contributed to a decline in shipments,” noted Paul Gagnon, director, North American TV Research for NPD DisplaySearch. “Emerging markets have also been affected by softer shipment growth recently, related to a rapid decline in demand for CRT TVs and to less price erosion in flat panels.”

Despite confirming the bad news, the analyst actually said that there were grounds for optimism socially in the growth in demand for larger screen sizes and the increasing feature mix. NPD noted that despite everything demand for LCD TVs of 40” and larger is strong, with second quarter shipments rising more than 15% year over year. Advanced features within the LCD TV market also showed improvementt, as LED, high frame rate, and, somewhat surprisingly, 3D TV, all increased in share during Q2’12.