Snail racing! SNTV brings premium global sports to blinkx

Michelle Clancy | 13-09-2012

Television sports video news agency SNTV is coming to blinkx, the video search engine. blinkx viewers will gain access to a range of premium sports content. Leveraging its unique AdHoc platform, blinkx also will place contextually relevant advertising against the videos and share resulting revenue with SNTV.

SNTV has relationships with all of the major rights-holders globally, delivering coverage of top sporting events, including the Olympics and the FIFA World Cup. On the other end of the scale, the network also brings consumers what it calls "news of weird (but still hugely popular) sports like snail racing."
"We're delighted to partner with SNTV, known for their high quality and immediate sports coverage, to bring videos of world famous and up-and-coming athletes alike to our audience," said Brian Mukherjee, CEO at blinkx. "SNTV got its reputation as the essential guide for sports fans for a reason, and we are very pleased to make their constantly growing library of sports footage fully searchable on"
"At SNTV we aim to provide the best, most relevant, comprehensive and fast sports news service there is, which means covering dozens of sports on a day-to-day basis," said Martin Kay, managing director at SNTV. "By partnering with blinkx, with its vast video-viewing audience, the fans of these various athletic events will be able to search out and discover the best sports footage from around the world."
So far, blinkx has signed more than 800 partners and indexed over 35 million hours of video and audio content to date