BT and Premiership Rugby have agreed a contract worth up to £152 million for a range of exclusive live rights over a four year period.

BT will have the exclusive live broadcast rights to show Aviva Premiership Rugby and the J.P. Morgan Asset Management Sevens from the 2013-14 season. BT will also have exclusive live broadcast rights to matches played by Aviva Premiership Rugby clubs in any future European competitions from 2014-15 for three years.

Live Aviva Premiership matches are currently split between BSkyB and ESPN so the new deal means that from next season, rugby fans will be able to catch all the matches in one place with the bonus of additional live coverage from future European competitions from 2014.

Marc Watson, BT Vision CEO said: “BT is delighted to have secured this deal. Rugby Union is entering a thrilling phase with the World Cup being staged here in 2015 and rugby returning to the Olympics in 2016. We plan to bring the excitement of the very best matches to as wide an audience as possible. We will also be bringing all of the action together in one place and will look to distribute it on a variety of platforms.”

“BT is serious about sport and this deal means we will be offering the very best rugby action alongside some of the most thrilling football matches from the Premier League. That is a winning combination and one that will appeal to fans of both sports.”