The very different cities by the sea that are Brighton and Grimsby have now been united as the first places to host local TV services following new enabling legislation from UK regulator Ofcom.

The new licences are for digital terrestrial TV which will broadcast on a specific multiplex, a discrete amount of spectrum reserved for local TV broadcasting on DTT. The Grimsby offering has been handed to Lincolnshire Living while Brighton will enjoy the services of Latest TV Limited.

Lincolnshire Living will reach an audience of around 270,000, covering an area which spans from Grimsby, Cleethorpes and Immingham through to more rural areas such as Market Rasen, and also to Driffield in the North, Goole in the West and just north of Lincoln. Said Executive Producer Lia Nici said: Were thrilled to be awarded local TV status, its a fantastic opportunity for us to showcase further the great things Northern Lincolnshire has to offer.

Latest TV is part of the Latest Homes/Latest 7 publishing stable that was established in 2001 to promote property in Brighton, Hove and Sussex, covering news, reviews, celebrities, listings, TV, sport, jobs, cars, art and everything unique about the seaside resort and its environs.

Licences are awarded for a period of up to 12 years. It is hoped that some channels may be on air before the end of 2013. Ofcom invited applications to run local TV services in 21 local areas in May 2012 and in total, 57 applications were received to run the local TV services, along with 4 applications for the local multiplex. As well as broadcasting on DTT, it is anticipated that local TV channels might also wish to offer their services on satellite, cable and online.