Vevo sees big mobile video growth
Michelle Clancy | 15-09-2012
Carly Rae Jepsen's song of the summer anthem, "Call Me Maybe," topped the list of mobile video viewing in Q2 for music video streamer Vevo, which has announced that it streamed 1.3 billion songs from mobile devices during the quarter.
The company reported 18 million downloads to date of its smartphone and tablet apps, which are available for iPhone, iPad, Android, Windows Phone 7 and BlackBerry Playbook. Vevo is also available through YouTube's Android app and most mobile Web browsers.
The number of monthly mobile active users increased by 33% over Q1, to total 5 million people who watched more than 450 million mobile video streams in June alone. Monthly video usage averaged 3.2 billion streams during Q2, up 9.6 percent year-over-year. Mobile users are now watching an average of 15 videos per month.
Overall, taking into account PC- and Mac-based viewing as well, the service averaged 429 million monthly viewers during the second quarter of 2012, up 5% year over year. Broken down, customers consume 103 million music videos each day. Between July 2011 and July 2012, 40 billion music videos were watched globally.
Vevo, an online video provider and YouTube partner, was created in partnership with Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company.