Comcast launches MultiLatino triple play for Hispanic market
Gabriel Miramar-Garcia | 17-09-2012
Leading US pay-TV provider Comcast is targeting the Hispanic community with what it says is the first triple-play offer targeted specifically to that demographic.
The cable MSO has launched the Xfinity Triple Play MultiLatino service, which includes high-speed Internet services, home phone and the MultiLatino TV video tier.
The packages start at $99 per month. The Spanish-language networks in the package include Discovery Familia, Galavision, ESPN Deportes, Gol TV, Mun2, Cine Latino, Bandamax, TV Dominicana, WAPA America, TV Chile, TV Colombia, SUR Peru, TV Venezuela, Argentina's Telefe Internacional and Ecuador's Ecuavisa Internacional.
And, to celebrate the Hispanic Heritage month, the company is offering additional multicultural programming at no additional cost, including films from Universal, Lions Gate and Cine Latino, in addition to providing television serials, music and children's programmes. All these features will be available to the Xfinity TV subscribers through Xfinity On Demand.
Customers also will get 300 free international minutes for making calls to landlines in Mexico and other Latin American markets. It also will offer discounted rates for calling mobile phones in Mexico (10 cents per minute) and Latin America rates vary by country).