Lionsgate expands in China

Michelle Clancy | 18-09-2012

Lionsgate, studio home of the Hunger Games, is expanding its deal with distributor Celestial Tiger Entertainment to reach all of East Asia. CTE, in which Lionsgate owns a stake, will now be distributing all Lionsgate television content as well as Lionsgate's library of feature films to Japan and Korea.
Since the formation of CTE, the company's licensing team, led by executive vice president Wendy Reeds, has concluded numerous licensing deals such as all-rights deals (including theatrical rights) for Lionsgate and Summit Entertainment's upcoming feature films The Hunger Games: Catching Fire and Red 2 in Southeast Asia.

The licensing team also concluded several deals for Lionsgate content earlier this year for video-on-demand (VOD) rights with major online video platforms in China, including iQIYI, Sohu, YOU On Demand and Youku.

"Our licensing business in Greater China and Southeast Asia has grown exponentially this past year and we are excited to now represent Lionsgate's fantastic slate of television programs as well as Lionsgate's prolific library, including Lionsgate and Summit Entertainment titles, in all of East Asia," said Reeds.

With the recent acquisition of Summit Entertainment, Lionsgate now brings together two leading young adult franchises - the blockbuster Twilight Saga and The Hunger Games, which have grossed more than $2.5 billion and nearly $700 million at the worldwide box office respectively. Lionsgate also produces critically-acclaimed television series, including Mad Men, and the new series Anger Management, starring Charlie Sheen, which achieved the highest ratings for a scripted comedy series in cable history when it premiered in the US in June.