Google Play, YouTube get Fox movies 3 weeks before DVD, VOD

Michelle Clancy | 19-09-2012

Electronic sell-through by any other name? In a move that's sure to put pressure on both traditional disc-based sales and its pay-TV partners, 20th Century Fox said will make home entertainment releases available for digital purchase and delivery a full three weeks before their Blu-ray/DVD and cable video-on-demand debuts, for $15 or less per title. Fox is dubbing the push the Digital HD project.

To start with, Fox is making 600 films available through CinemaNow, iTunes, VUDU, PlayStation, Xbox, and Google Play and YouTube. The offerings include Prometheus, which will be Fox's first UltraViolet digital-locker enabled title, that users can port to a range of devices.
"Today you can buy Fox's new release 'Prometheus' in HD, available three weeks ahead of the Blu-ray, DVD and video-on-demand release," Google announced. "And over the next few weeks you'll be able to rent or buy your favorite Fox movies, like X-Men, 'Ice Age and Black Swan, and TV shows like Glee, Modern Family, New Girl and many more."
The initiative is rolling out first in the U.S. and then other countries.