blinkx beefs up social tv, personalisation for video search
Michelle Clancy | 19-09-2012
"The rise of social networks and the proliferation of powerful connected devices have profoundly changed the way that we interact with the Web," said Matt Scheybeler, CTO at blinkx. "We use search as a starting point less often, and instead, we've become comfortable scanning and processing long streams of information - Facebook pages and Twitter feeds - a content universe delivered to us by our friends and the people we follow, and increasingly, we're accessing that content through tablets and smartphones. The new blinkx.com has been designed for this behavior – optimised for discovery, sharing and mobile access."
On new feature is My Stream, which is a constantly updated stream of video choices, customised by social networking actvity, topics users have chosen to follow and viewing preferences. Also, Pause and Pick Up allows users to start watching video on one device, hit pause and pick it up again at the same point on a different device, at home and on the go.
blinkx draws from an index of more than 35 million hours of online video and more than 800 content partners. The new site is fully compatible and integrated with blinkx's advertising platform, AdHoc, the first contextual advertising platform for online video.
"Internet video consumption is growing exponentially," said Brian Mukherjee, CEO at blinkx. "eMarketer forecasts that by in 2016 there will be 1.3 billion online video viewers, and blinkx is committed to delivering a world-class experience to this audience across all platforms."