Sky Movies, NOW TV get boost from Warner Bros movie deal

Editor | 19-09-2012

BSkyB is to boost its film proposition in a new deal with Warner Bros. that will see the two companies collaborate on the distribution of the Hollywood studio’s movies across a range of platforms.
Under the terms of the new agreement, Sky Movies will be the first subscription service in the UK & Ireland to show current Warner Bros. movies such as the UK-produced pictures Sherlock Holmes: A Game of Shadows, The Dark Knight Rises, Dark Shadows and Wrath of the Titans, as well future releases such as Man of Steel, The Hangover Part III and The Great Gatsby.
The new distribution agreement also encompasses first subscription pay-TV and pay-per-view windows, enabling Sky to show Warner content on its Sky Movies channels and video-on-demand (VOD) services, and on a pay-per-view basis via Sky Movies Box Office and Sky Store.
The upshot is that Sky Movies subs and customers of the recently launched NOW TV over the top (OTT) service will receive exclusive access to Warner Bros.’ new releases around six months after they have ended their run in cinemas. Once on Sky Movies, these films will be available on the service exclusively for more than a year. Alongside these brand new films, Sky Movies customers will also have exclusive access to titles from the Warner Bros. catalogue, including all Batman movies, The Matrix franchise, The Lord of the Rings trilogy, all Superman movies and Lethal Weapon 1, 2 and 3. The full suite of Warner Bros. titles will also be available to NOW TV customers with the Sky Movies monthly pass running on PC, Mac, iPhone, iPad, YouView, Xbox and selected Android smartphones.
Prior to their availability on Sky’s subscription services, Sky customers will be able to rent on a non-exclusive basis a wide range of Warner Bros. titles through Sky Movies Box Office, which is available to all Sky TV homes, Sky Store and NOW TV.
Commenting on the deal, Ian Lewis, Director of Sky Movies said: “We are delighted to be renewing our partnership with Warner Bros. This new deal will give Sky customers exclusive access to the full range of Warner Bros.’ films, including recent hits like The Dark Knight Rises and classic titles such as The Lord of the Rings trilogy, reflecting our focus on offering the biggest choice of the best films. By making the films available on demand and on our multiplatform service Sky Go, Sky is strengthening the customer experience, offering customers greater value and flexibility. The deal also sees us extend our reach by offering the films on NOW TV and Sky Store, giving more people new ways to enjoy our fantastic content."