Gulli launches dedicated tablet for pre-schoolers
Pascale Paoli-Lebailly | 19-09-2012
In revealing its new season line-up, Gulli, the DTT-based children and family channel, co-owned by Lagardère and France Télévisons, has confirmed its focus towards new media.
As part of this move, the channel has announced the commercial launch on 30 September of a dedicated Android-based tablet.
The tablet for pre-schoolers and small children has been created in partnership with Kurio/KD Interactive. Costing €199, it will embed two hours of pre-downloaded videos, and will give an access to catch-up TV service Gulli Replay and to key animated series such as Beyblade Metal Fury, Monk, Linus & Boom. The tablet will also offer several apps including casual games featuring Angry Birds or Fruit Ninja., along with drawing activities. The 7-inch product will also be able to transform into a video and MP3 player. Parental control will be possible.
Gulli also extends its offer to XBox 360, with the launch of its replay service. New apps related to programmes are also in the pipes.
Even though such launches and also the upcoming launch of a second theme park in France will clearly add revenue, Gulli’s main focus will remain on television. Over the 2012-2013 season, the kids’ channel, which carries doc, animated, entertainment and drama programming, wants to strengthen its audience with kids, parents and families, specifically in prime-time slots.
In the French market, Gulli claims a €45 million and is currently at the centre of a fight between the two shareholders. France Télévisions, urged by Minister of Culture to launch its own kids channel, would like to buy Lagardère’s 66% stakes, while Lagardère doesn’t’ intend to get rid of them but would prefer to buy FTV’s 34 % stakes back. Lagardère Active is currently planning to launch local versions in other territories.