Indian DTH growth slows further

Louise Duffy | 20-09-2012

Growth in the Indian direct-to-home (DTH) market has slowed further during the six months ending June 2012.

According to analyst firm Media Partners Asia, the industry added only 4.4 million gross subscribers during the period, taking the cumulative gross base to 48.8 million subscribers. The sluggish figures are attributed to fewer subscribers than expected for the IPL cricket season, and the delay in the country's digitisation rollout, which was pushed back four months.

One big positive development however has been the reduction in churn rates as active-to-net-subscriber ratios improved. For the period under review, the total industry active base stood at 29.8 million with Videocon d2h and Tata Sky as the major contributors to active subscriber additions. Dish TV still has the biggest share of active subscribers with 23%, followed by Tata Sky and Airtel with 19% each.