Zodiak brings new TV format deals to Latin America

Gabriel Miramar-Garcia | 24-09-2012

Zodiak Rights, the international division of Zodiak Media, has secured a number of entertainment TV format deals for television in Latin America.

"Zodiak Rights and our local production companies are delighted that our entertainment formats have taken off in Latin America," said Myriam Lopez, vice president of sales at Latin America Zodiak Rights. "There is a real appetite for them and we look forward working with the broadcasters to continue their success."

In Brazil, Record has renewed its rights for a second series of the hidden camera format Deal With It!, produced by Zodiak Media's local production company Zodiak Brasil and titled Faça e Disfarça. The first series aired as part of the well-known prime-time show O Melhor do Brasil show achieving great ratings and often holding the top position in the trending topics on Twitter in Brazil, Zodiak noted.

In addition, Sing if You Can, the Zodiak Media owned format, continues to enjoy ratings success in Brazil with SBT recently launching a third series, locally titled Cante Se Puder. Meanwhile in Uruguay, Teledoce has acquired the rights to Sing if You Can and are producing a season later this autumn.

Two new formats and a renewal have also recently been confirmed for Chile. Chilevision has acquired the format rights for Don't Forget the Lyrics, and is currently broadcasting a local version at 8 p.m. daily, hosted by Rafael Araneda. It has also renewed the rights to produce a second series of Psychic Challenge and is in pre-production, while TVN has picked up Mastiff Sweden's talent format True Talent for a 12-episode primetime season.

"The first series of 'Psiquicos' was recognized by both audience and critics as a great addition to the diversity of the progranming panorama in Chile," said Juan Pablo Gonzalez, executive producer of Psychic Challenge at Chilevision. "After the production of the first series, we feel more experienced to face this new challenge and are targeting a stronger casting and content for series two."'