Netflix launches new Android smartphone streaming app

Michelle Clancy | 25-09-2012

Netflix has launched a new user interface for Android-powered smartphones, joining the recently-revamped app for Apple iPhone that it released in time for the iPhone 5 launch.

More and more of you use Netflix on mobile devices every day. Millions of Netflix members already use their smartphones to instantly watch movies and TV shows anywhere, anytime.

"Compared to the previous version, the new Netflix experience on Android phones is much more immersive," said Chris Jaffe, director of product innovation at Netflix where he leads the company's work on game consoles and mobile phones. "You will see many more titles and galleries than we have ever shown before on a smartphone. It is much closer to the Netflix experience on tablets, which got a major upgrade late last year."

At the top of the new browse screen on Android phones is a row that acts as a bookmarking function, letting users pause and start. The Instant Queue is now presented on the home screen just below the Top 10 list. Lower down are several personalized rows filled with movie and TV show recommendations.

Tapping the browse menu gives users access to an extensive list of genre galleries that show more titles organized into categories. The children and family gallery has titles organized by age.

A tap on any title presents all of the information for that title and a double-tap on any title starts instant playback. Also, search is available everywhere in the application.

The new Netflix upgrade is available for Android devices using Gingerbread and newer operating systems, through Google Play.