MTG sees gain in Ukraine with pre-paid satellite pay-TV
Editor | 25-09-2012
Sweden-based entertainment broadcaster Modern Times Group (MTG) is branching its scope further with additional services across the Russian and the former Soviet Union with UA.TV, a new pre-paid satellite pay-TV service in Ukraine.
Sold on a monthly pre-paid basis, UA.TV will be available alongside MTG’s Viasat Ukraine satellite pay-TV platform, which was launched in 2008. The new service complements Viasat Ukraine’s existing premium satellite pay-TV subscription service and will further extend the reach of the Group’s channels and services. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster.
Commenting on the new service and the company’s ambitions, Jørgen Madsen, President and CEO of MTG, said: “The launch of UA.TV is the next step in the development of our pay-TV business in Ukraine. The addition of a new, separate, pre-paid mass market entry level pay-TV brand is intended to make our services available to even more of the 19 million TV households in the country, as the service is easily accessible to people who choose not to have one of our more comprehensive subscription services.”
UA.TV will provide a basic channel package of 58 popular national and international free-TV and pay-TV channels to customers who purchase a satellite dish and receiver. The package includes Viasat’s own TV1000 Russian Kino, Viasat Nature and Viasat Explorer channels, as well as third party channels such as Discovery, children’s channel Detskiy, and national free-TV channels Pershy Natsionalny, 1+1, Ukraine, STB and ICTV.