D8 set to boost Free DTT market
Pascale Paoli-Lebailly | 25-09-2012
Canal+’s new free DTT channel D8, is claiming that on launch on 7 October, it will not only be a success to its makers but to the market sector as a whole.
NextRadioTV’s CEO Alain Weil, who already owns news channels BFMTV and BFM Business and is set to launch doc and discovery outlet RMC Découverte in December 2012, forecasts D8 will drive DTT channels upward making competitors such as TMC, NT1 (TFI Group) and W9, which offer lots of series reruns, invest more into programming.
“TMC, NT1 and W9 will have to go to higher quality, take more risks and invest. Competition is a good think,” Weil said at a TV forum in Paris.
Canal+, whose Direct 8 and Direct Star takeover has been given green light from CSA, is set to pour €120 million annually within three years in D8 programming.
“D8 budget will be [more similar to] that of historical network like M6 than from the budget of new DTT channels,” Weill added.
NextRadioTV’s new free DTT discovery channel RMC Découverte plans to invest €30 million into programmes at year one. Launched in 2005, news channel BFMTV has already reached a €50 million budget.