IPTV company Watch India TV has released an app for iOS, Android and Boxee, allowing subscribers to watch more than 70 channels live and on demand across all internet-connected devices.

Jonathan Ben Artzi, CEO of Watch India TV, said: "Our viewers will enjoy a 360-degree solution, for no additional cost - ie, buy one subscription, and enjoy TV anytime, anywhere.

"We have been pioneering online Indian TV for the last four years now. We are proud of our apps, which are not to be matched in user interface as well as content offering. I definitely feel we have brought an innovative and useful solution for our users to consume their favorite Indian content on a multi-screen platform. This explains the dramatic numbers, over 13,000 downloads in less than two weeks for the iOS app and more than 3,000 for the Android. The reviews we are receiving are excellent and we seek to further improve the user experience with new and exciting features."