Discovery Science to launch Hindi feed

Louise Duffy | 26-09-2012

Discovery is to launch a Hindi feed for Discovery Science from 1 October. Discovery Science will now be available round the clock in Hindi and English on both analogue and direct to home (DTH) platforms including Tata Sky, Dish TV and Airtel Digital TV.

Discovery South Asia senior VP Rahul Johri said: "Since its launch, Discovery Science has successfully driven the mission to bring science back into the spotlight and showcase how indispensable it is in our daily lives... We have received an encouraging response from our viewers, affiliates and advertisers across India and the launch of the Hindi feed will deliver an enriching viewing experience especially in the Hindi-speaking markets."

Discovery India VP marketing Rajiv Bakshi added: "There comes a stage in a channel's lifecycle when more needs to be done. Discovery Science is present in over 20 million homes. Hindi is the predominant language. Languaging helps boost the time spent, it gets in new audiences and also helps with viewers who find that English as a language is a barrier."