Miami's GENTV revamps Hispanic programming line-up

Gabriel Miramar-Garcia | 27-09-2012

WGEN-TV (GENTV), the Miami-based independent Hispanic TV channel, has announced a new brand image and tagline, La Diferencia Se Ve (See the Difference), to go with new programming featuring locally produced newscasts, entertainment shows, telenovelas and other programs developed for South Florida's Latin American viewer.

Television newscaster Maria Elvira Salazar will lead the line-up with Maria Elvira, a one-hour programme to cover the latest headlines impacting politics and society. Meanwhile, Ricardo Brown and Andrea Linares will report on the latest news and information with two daily local newscasts.

GENTV will also include locally produced shows featuring new television personalities, such as Alain Pupo, who counsels celebrities and viewers alike in life lessons.

"Our new programming lineup of news, entertainment, blockbuster films and highly rated telenovelas from Latin America will attract younger viewers who seek relevant local shows with a strong Latin American connection," said Roy Meyeringh, GM at GENTV. "Our research shows a significant gap in relevant programming for this diverse Latin American viewer."

GENTV also will premiere Mis Doctores, a daily show that covers a variety of health topics, and family-oriented programming, including Club 10, one of the most popular and successful children's programs in Latin America, and Popcorn TV, a family friendly video compilation show comprised of gags and bloopers. Meanwhile CineMAS will offer a block of both Hollywood movies and Latin American films.

The channel will also show three Brazilian telenovelas: Prueba de Amor, Salvaje and Pasiones Prohibidas.

"The emphasis is on shows and stories that have real significance to Hispanics in South Florida," Meyeringh said. "Regardless of Latin-American country of origin, GENTV programming recognizes the audience's unique sensibilities and diverse points of view."