Verizon FiOS offers freeview for Spanish-language packages for Hispanic Heritage Month
Gabriel Miramar-Garcia | 27-09-2012
Hispanic Heritage Month, observed from 15 Sept. to 15 Oct., offers a unique opportunity to celebrate the history and contributions that Latinos have made to American culture, and companies are coming out in support. The latest is Verizon FiOS, which is offering its TV customers a free preview of more than 40 Spanish-language channels.
The company is also featuring a competition that will reward three Hispanic educational organisations with donations totalling $10,000.
Verizon's FiOS TV channel lineup delivers Spanish-language content that covers news, sports, movies, children's shows and more. The free preview will run through Sept. 26. This includes high-definition channels like Multimedios and the Ultra HD Plex channels, including Ultra Cine, Ultra Kidz, Ultra Fiesta and Ultra Docu.
Meanwhile, through its SomosFiOS Facebook page, Verizon FiOS will donate $10,000 to three Verizon-supported educational organisations that foster education efforts in the Hispanic community: Hispanic Scholarship Fund, Excelencia in Education and ASPIRA. Fans who "like" the SomosFiOS Facebook page by 15 Oct. will be prompted to vote for their favourite from among the three organisations. The amount of the individual grants will be calculated based on the percentage of votes each organisation receives during the duration of the preview program.
"With the largest Spanish-language TV offering in the nation, including the most HD Spanish-language channels, FiOS helps our Hispanic customers pass down their language and culture to the next generation," said Oscar Madrid, director of multicultural marketing for Verizon. "We have been hard at work, creating a Spanish-language offering that will help keep our Spanish-speaking customers close to their culture."
Verizon FiOS offers two options for Spanish-language programming. FiOS TV's La Conexion is a bundled package that includes Verizon's phone and FiOS Internet services. Available for $89.99 per month, La Conexion offers Spanish and English programming, with more than 190 channels including 31 in HD. Verizon's basic Spanish-language package, which is available for $12.99 per month, features 70 Spanish channels, including news, sports and entertainment, and can be added to any FiOS package.