Capablue cashes in on Series A funding to make new connections

Editor | 27-09-2012

Continuing its strong performance over 2012 which has seen it land some milestone projects for connected TV monetisation, Capablue has completed a Series A round of funding.

Most recently the connected TV specialist has landed a number of wins with content providers such as UKTV, Chello Zone and a VOD offering for Curzon Cinemas as well as being behind Marks & Spencer’s dedicated connected TV app.

The lead advisory role in the financing was performed by private investor network Envestors which helped raise the equity funding from its network of private investors, family offices and venture capital sources. Capablue will use the investment to scale the company, improve business development in vertical sectors, and strengthen its cloud based technology platform. Capablue has also announced that it will move to bigger offices in November 2012.

The round will also see one of the lead investors, advertising entrepreneur Charlie Makin, join Capablue as a Director. Makin is a veteran of the advertising and marketing industries and says that he will play a hands-on role in “propelling” Capablue to the next level and building its profile among brand owners and advertising agencies.

“The market for the consumption of content and services has changed with the emergence of internet connected devices,” he commented. “People now interact with content and brands over a number of devices and this market is continuing to grow. New technologies like Capablue’s are enabling both brands and agencies, regardless of size, to evolve with this changing TV market and reach new audiences worldwide. This is an untapped market for these companies and I’m looking forward to working with Capablue to change that.”

“Charlie is a really important addition to the Capablue board and will help us with corporate development in those areas with huge growth potential,” added Capablue CEO Tom Cape. “His involvement in the company combined with this first round of investment highlights the market’s confidence…and will enable us to help content owners, brands and agencies exploit the value of their content by creating new and interesting commercial solutions for the connected ecosystem.”