Sky News Arabia goes over the top with Envivio

Editor | 27-09-2012

As part of plans by the Middle Eastern broadcaster to offer live video streaming to Internet-connected devices, Sky News Arabia, has deployed Envivio Muse encoders to power the real-time web streaming service.

Sky News Arabia is a 24-hour, Arabic-language rolling news channel broadcasting in HD quality from Abu Dhabi. A joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and BSkyB, the channel offers independent news across multiple media platforms to audiences across the Middle East and North Africa (MENA) region. In addition to satellite and cable TV broadcasts, its viewers across the region can enjoy live streaming on the Internet or via smartphones and tablets.

The Abu Dhabi-based broadcaster has deployed the software-based encoders to compress and stream its live video content to its website for over-the-top (OTT) viewing on PCs and mobile devices by people around the world.

“It is important for Sky News Arabia to be able to deliver a high quality streaming service to all of our subscribers as well as other interested viewers from various countries,” said Ihsan Yahya, of Sky News Arabia. “We selected Envivio because they were able to get our OTT service up and running in three weeks, and provided excellent customer service.”

“Viewing patterns continue to shift, with people choosing to watch their favourite content on a variety of screens beyond the TV,” added Julien Signès, president and CEO of Envivio. “Sky News Arabia is an innovative broadcaster, offering its content on Internet-connected platforms to broaden its distribution reach and offer a better service for its subscribers.”