Telemundo in 2011-2012 was only Spanish-language Hispanic network to grow
Gabriel Miramar-Garcia | 28-09-2012
Telemundo has its best season ever for the 2011-2012 broadcast season, averaging 1.31 million total viewers, up a record-breaking +12% in Monday through Friday primetime. It was the only Spanish-language broadcast network with growth in total viewers, according to Nielsen.
Telemundo also was the only Spanish-language broadcast network with growth in adults 18-49 (685,000), Nielsen noted. It garnered a 24% share of the adult 18-49 audience, a 2 point gain versus last season. In contrast, Univision decreased by -2% and Telefutura marked the worst performance in nine seasons, down -27%.
Digitally, the network saw a 71% growth for unique users across digital and mobile platforms. Page views up 26% and video streams rose 58%.
Three of Telemundo's original primetime telenovelas ranked among the 10 highest-rated novelas in network history. Pablo Escobar: El Patron del Mal (Pablo Escobar, The Drug Lord) averaged over one million adults 18-49 premiere-to-date, while Una Maid en Manhattan (Maid in Manhattan) averaged 766,000 adults 18-49 and La Casa de al Lado (The House Next Door) averaged 756,000 adults 18-49.
The 6 March premiere of Telemundo's Corazón Valiente (Fearless Heart), starring Mexican novela stars Adriana Fonseca and José Luis Reséndez, drew 1.1 million adults 18-49 and became the network's highest-rated novela premiere at 9pm in the demographic since 2006.
Other highlights for the season included the 2012 Billboard Latin Music Awards, which delivered its best ratings in the awards show's 14-year history on Telemundo, averaging more than 2.4 million total viewers and 1.29 million adults 18-49. Online, it saw +87% more unique visitors and +127% more video streams than last year.
In addition, the network reported record-breaking ratings for its coverage of the 2012 London Olympic Games, which delivered a total cumulative viewership of 22.5 million total viewers, 42% over Telemundo's delivery for the 2008 Beijing Olympic Games. The Great Golden Final football showdown between Brazil and Mexico ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers.