Spanish TV revenues plummet

Iñaki Ferreras | 28-09-2012

Sadly in keeping with the current economic times in Spain, the quarterly report submitted by the country’s Market Commission (CMT) has found that Q2 2012 TV revenues have fallen 16.3% year on year.

The absolute total of €442.5 million was actually €23 million more than that banked in the first quarter of the year. Analysts are though bracing themselves for the figure for Q3, traditionally the softest quarter in the Spanish TV year.

Public channels suffered the sharpest Q2 declines in advertising spending with income down 27.25%. By contrast the private sector receded by 15.1%.

Total revenue for the entire audio visual sector registered a drop of 9.4% to €1.46 billion mainly due to the 15.7% decline in both radio and TV advertising revenue.

Revenues from pay-TV outlets did however increase by 2.2% even though there was a similar dip in subs to 4.2 million. Virtually all of the pay-TV operators implemented a price increase in the quarter.

In terms of individual players, Canal + had most subs, 1.731 million, but lost 31,000 compared with the same quarter of 2011. Cableco ONO kept pace with the downturn slipping to 906,475 customers. Imagenio Telefónica, added 789,009 customers whereas telco TV rival Movistar ADSL suffered.