Almost 65% of TV programmes shown in the EU come from Europe

Pascale Paoli-Lebailly | 29-09-2012

The average share of European programmes shown on EU TV channels continued to increase during 2009-2010, to achieve 63.8% in 2009 and 64.3% in 2010.

Published on Wednesday, the first report on the promotion of European programmes on EU television and on-demand services for the period of 2009-2010, shows that most member states comply with the rules on promotion of European content. The minimum average is set by law to 50%

Only three states - Ireland, Slovenia and the UK - did not manage to attain the required proportion in 2010.

With an average of 34.1% in 2009 and 33.8% in 2010, the share of European independent programmes broadcast in the EU was well above the 10% proportion laid down by law.

However independent programmes show a moderate but steady downward trend initiated in 2006. Recent programmes registered a slight decrease as well with respectively 62.1% in 2009 and 61.8% in 2010 of the total volume of European independent programmes.

Regarding on-demand audiovisual media services, the European rules impose the obligation to promote European works on such services. The report reveals lack of uniformity in implementing this obligation.

The commission has therefore decided to analyse the best way to promote European works in this context and will engage soon in discussions with member states.