Summer breeze for online video in America

August may be peak holiday period but for online video in America the beat goes on with Nielsen research showing 164 million Americans watching online video during the month. | 01-10-2012

August may be peak holiday period but for online video in America the beat goes on with Nielsen research showing 164 million Americans watching online video during the month.

In all the research revealed that American online video users spent seven hours of the month viewing content and streaming more than 27 billion videos. This averaged out at5 166.3 streams per viewer.

As one would imagine, and indeed all other surveys habitually confirm, YouTube was the top online video destination, accounting for more than four-fifths of viewers streaming videos from their site and more than half the total online video streams (17 billion) during the month.

Yet showing clearly just how online video has progressed to the realms of the professional and manifestly monetisable, over the top (OTT) leader Netflix topped the list with viewers spending more than ten hours viewing during the month. Rivals YouTube and Hulu averaged just over four hours per person on each site

Other than YouTube, top online video sites by unique viewers were VEVO with 693 million; Hulu, 650 million; AOL with 503 million; ESPN , 473 million; and the aforementioned Netflix with 368 million.