CAA Eleven nets UEFA national football commercial rights
Joseph O'Halloran | 03-10-2012
The executive committee of UEFA, European football’s governing body, has awarded the commercial rights management of its national team competitions to CAA Eleven who will be dedicated exclusively to managing the broadcasting, sponsorship and licensing rights.
What it means in practice is that CAA Eleven will manage the centralised commercial rights to the UEFA EURO 2016 qualifying and final tournaments competition as well as the European qualifying competition for the 2018 FIFA World Cup and the 24-team UEFA EURO 2016.
“Our strategic aim was to exploit the commercial rights for our national team competitions under one roof,” said UEFA General Secretary Gianni Infantino. “This would then allow us to offer a coherent approach in optimising overall revenue streams for our member associations going forward. A similar centralisation of commercial rights has helped to strengthen European club football over the past two decades, and we expect that the same will now happen for national team football on this continent.”
“We are honoured to have been selected by UEFA to represent the prestigious rights for UEFA’s national team competitions,” said David O’Connor, Managing Partner, CAA, which represents many of the most successful professionals working in film, television, music, video games, theatre, fashion and the Internet. “We look forward to working closely with our partners at UEFA, one of the world’s most respected governing bodies, and its 53 member associations, to create precedent-setting opportunities around the globe for these highly-coveted media assets.”