ThinkAnalytics takes recommendations engine to Microsoft Mediaroom

Editor | 03-10-2012

Multiplatform TV recommendations engine, ThinkAnalytics, has joined the Microsoft Mediaroom IPTV partner programme.

ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers, including Liberty Global, BSkyB, Virgin Media, ITV, and Telenet, and currently delivers Intelligent Navigation to more than 70 million licensed subscribers.

Under the terms of the new deal, the ThinkAnalytics Recommendations Engine will enable Mediaroom customers to deliver recommendations and intelligent viewing across IP-based video services to subscribers worldwide. Furthermore, ThinkAnalytics says that by enabling features that enrich the TV experience, such as viewer profiles or contextual applications, both on the main screen and devices, subscribers can experience more personalised TV through a unified user interface.

“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, Founder and CTO, ThinkAnalytics.

“Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”