RBNL launches Big Magic International in the US

Louise Duffy | 03-10-2012

Reliance Broadcast Network's (RBNL) hybrid channel, created for the international market, has launched in the US.

The channel provides a mix of entertainment, infotainment and business Indian fare.

RBNL has signed with Dish Network and will be available both on DTH and IPTV. For Dish Network's direct-to-home (DTH) subscribers, it will be part of the Hindi Mega Pack, and also part of Dish Network's IPTV offerings.

Big Magic International will also be available as an a la carte channel by optimising Reliance Group synergies with Big Flix video on demand (VOD).

RBNL CEO Tarun Katial said: "Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of United States. We have strategically activated all levers ranging the product content, distribution partners and ad sales agency, after mapping the market to understand what it can deliver for us. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned, with our international expansion and growth strategy and look forward to continuing to deliver value to all our stakeholders."