Allegiant Air plans in-flight VOD

Michelle Clancy | 04-10-2012

Allegiant Air will roll tap in-flight Wi-Fi provider Row 44 to provide video-on-demand (VOD) service on its fleet of 757s, which primarily provide service between the mainland U.S. and Hawaii.

Passengers will be able to log into an Allegiant-branded portal to access a broad selection of movies, television shows, short subject programming, music, games and flight map. Entertainment content is stored aboard the aircraft on a 1.8 terabyte server, and streamed wirelessly directly to passengers' iPads, iPhones, Windows laptops, Android, and other Wi-Fi-enabled devices.

Allegiant will be the first commercial airline to offer Row 44's VOD service as part of its in-flight entertainment passenger experience. The Row 44 platform also offers full satellite Internet connectivity, but Allegiant has not signed on for that.

"At Allegiant, we are always focused on providing our customers with exceptional travel deals, and we sought the same in our in-flight entertainment partner," said Andrew Levy, Allegiant Travel Company's president. "Row 44 had the only platform that met our desire to provide our passengers with modern, affordable entertainment without sacrificing our commitment to low-cost."

Installations will begin in the first quarter of 2013.