Discovery invests in Brightcove cloud technology to host dual screen
Joseph O'Halloran | 04-10-2012
Cloud content services provider Brightcove is celebrating a huge win for its App Cloud mobile app platform with international broadcaster Discovery Networks International (DNI).
Free-to-air channel DMAX Italy will be the first DNI broadcast network to use the App Cloud’s Dual-Screen Solution for Apple TV, designed to enable media publishers to develop content apps for the iPhone and iPad that simultaneously control full-screen video streaming on HDTVs through Apple’s AirPlay technology.
DMAX Italy’s dual-screen app will be used to allow viewers to discover and wirelessly stream full, advertising-supported episodes of past and current seasons of programming using their iPad or iPhone directly to an Apple TV-enabled HDTV. Viewers will be able to use their iPhone or iPad to select the program they want to watch, then begin playback on their TV via their Apple TV. From there, they will be able to enjoy complementary content on their iPad or iPhone, including actor bios, recaps and be able to use their second-screen connected device for remote control functions like stop, pause, fast forward and rewind.
DNI says that it will also use the App Cloud platform to build and launch an interactive, video-rich app for Android smartphones and tablets in the future. Both the dual-screen iOS app and Android app will also leverage App Cloud’s integration with the Brightcove Video Cloud online video platform, which is used to power video content across DNI’s Web properties.
“Discovery Networks International is pleased to build upon our long-standing commitment to innovation in programming and technology by providing our dedicated viewing audience with richer, more contextual opportunities to interact with our content,” explained David Schafer, vice president, International Digital Media at Discovery Communications. “We are delighted to be working with Brightcove on our first app with DMAX Italy and in the future as we roll out into additional markets.”