AOL takes launches smartphone, tablet TV apps

Editor | 05-10-2012

In a move designed to appeal to consumers and advertisersalike,the AOL On Network has announced the launch of native mobile apps for Apple iOS and Android devices.

Already accessible through desktop online video and 10 connected TV devices, the launch of native apps for mobile and tablet devices gives consumers nearly ubiquitous access to AOL On Network which, launched in April 2012 and is said to reach more than 61 million unique visitors per month.

The network provides access to more than 420,000 videos that feature topics from technology to breaking news to cooking and the mobile apps will include a feature that allows users to search for and "favourite" videos with just one touch, making it easy to discover and share videos from sites including Engadget, TechCrunch, HuffPost Live and Moviefone as well as content from partners such as Martha Stewart Living Omnimedia, Travel Channel and E!. The iOS versions are also Airplay-enabled, allowing users who have Apple TV to display videos from a mobile iOS device onto the television.

"There have always been plenty of places to find video online, but there has yet to be a one-stop shop that provides the right videos to consumers at exactly the right moment," said Ran Harnevo, SVP of The AOL On Network. "With AOL On's native app launch, a curated selection of the content you need to see will now be waiting for you on every device."

AOL claims that mobile app launches also provide significant benefits for brands and media buyers, who can purchase across AOL properties on all devices with a single buy.