AOL launches Apple, Android mobile video apps
Michelle Clancy | 07-10-2012

The AOL On Network has launched native mobile video apps for Apple iOS and Android devices.

The AOL On Network houses more than 420,000 videos that feature topics from technology to breaking news to cooking and more. It was previously accessible through desktops and 10 connected TV devices, the launch of native apps for mobile and tablet devices gives consumers nearly ubiquitous access to AOL On's content, the company noted.

"There have always been plenty of places to find video online, but there has yet to be a one-stop shop that provides the right videos to consumers at exactly the right moment," said Ran Harnevo, senior vice president of the AOL On Network. "With AOL On's native app launch, a curated selection of the content you need to see will now be waiting for you on every device."

The mobile apps will include a feature that allows users to search for and label videos as favourites, so they can discover and share videos from popular sites including Engadget, TechCrunch, HuffPost Live and Moviefone, and other content from partners like Martha Stewart Living Omnimedia, Travel Channel and E!. The iOS versions are also Airplay enabled, allowing users who have Apple TV to display videos from a mobile iOS device onto the television.

For brands and media buyers, they can now purchase across AOL properties on all devices with a single buy.

Launched in April 2012, The AOL On Network brings AOL's entire video offering under one umbrella and reaches more than 61 million unique visitors per month. It is one of the top 10 video platforms on the Web, according to comScore, and is No. 1 in various categories, including autos, business, style, home, health, food, travel and tech. The network attracts approximately 1 billion video streams per month, comScore said.