MIPCOM 2012: Scripps Networks International accelerates global reach
Editor | 08-10-2012
Leading lifestyle content provider Scripps Networks International has unveiled a range of new carriage agreements for its global lifestyle brands Food Network, Fine Living Network, Food Network Asia and Travel Channel International.
The new launches cover seven countries and expansion in seven other countries and are said to reinforce the company's commitment to international growth and include channel launches with leading distributors in seven new countries and expansions through new
cable and broadband system partnerships in seven countries.
Food Network has now debuted in Latvia, Georgia, Romania and Serbia; The lifestyle channel can now be found on Latvian cable provider, IZZI; in Georgia on leading cable
provider Super TV; in Romania on Intersat, and in Serbia on Targo Telekom.
In Cyprus, Food Network has bolstered its presence through an expansion agreement with managed IPTV services provider PrimeTel who launched Food Network in high definition in June 2011 and has now added a standard definition version of the lifestyle
channel to its basic tier offering.
Fine Living Network, the premier destination for the best in-home design, travel, cuisine and personal style programming, has launched for the first time in the Russian Federation through Arkhangelsk Television Company (ATK).
"With our ambitious international objectives, we have been very pleased with the steady growth of our channel brands," commented said Jim Samples, President of Scripps Networks Interactive's International Division. "We look forward to continuing our distribution momentum as we expand to new markets.”
"These new carriage deals are fuelled by the growing demand for our unique lifestyle brands and renowned programming from audiences and content distributors alike,” added Jon Sichel, Managing Director of Scripps Networks Interactive EMEA. "We are deeply committed to offering audiences worldwide with the highest calibre of lifestyle entertainment available through our Food Network and Fine Living channels and are thrilled to begin working with our new distribution partners to continue their international success over the coming