MIPCOM 2012: HBO Nordic inks licensing partnership with Starz Media
Joseph O'Halloran | 09-10-2012
Upping the ante in the growing OTT market in Scandinavia, HBO Nordic has signed a new premium content licensing agreement with Starz Media Worldwide Distribution.
The agreement will see STARZ Original series and other owned and licensed movie/TV programming launch on the new multi-platform video distribution venture, which will serve Sweden, Norway, Finland and Denmark.
Content will be available exclusively on a pay-TV and subscription VOD (SVOD) basics including Spartacus for SVOD services and the STARZ Original series, Magic City, exclusively for pay-TV and SVOD. Additional original programming for pay TV and SVOD comprises Party Down, Method to the Madness of Jerry Lewis, Head Case as well as TV movies such as Jersey Shore Shark Attack, The 12 Wishes for Christmas and Painkiller Jane, Masters of Horror and Masters of Science Fiction. HBO Nordic will also exclusively air future STARZ Original series and additional movie content.
"HBO Nordic is very pleased to license a wide collection of original series and other TV and movie content from Starz,” commented Hervé Payan, CEO of HBO Nordic explaining the rationale behind the deal. “‘Magic City’ was one of the primary featured series aired exclusively at our upcoming launch. We are also very excited to have licensed Spartacus for SVOD, along with several future original series from Starz exclusively for our customers.”
“The licensing agreement with HBO Nordic brings a treasure trove of great movie and TV content that should play well to all audiences in Sweden, Norway, Finland, and Denmark,” added Gene George, Executive Vice President of Worldwide Distribution for Starz Media. “We are thrilled to be continuing our ongoing relationship with HBO abroad, as they launch in Scandinavia and feel privileged that several key Starz properties will be instrumental in their launch. This deal really spotlights the compelling collection of STARZ Original series and other owned/acquired content that we sell to distributors worldwide.”