MIPCOM 2012: Lagardère Active, Spacetoon strike cooperation agreement
Pascale Paoli-Lebailly | 09-10-2012
Lagardère Active’s youth channels (TiJi, Canal j, Gulli) have forged a partnership agreement with Spacetoon Kids TV, a major media broadcasting group in Middle East and North Africa.
Signed up by Antoine Villeneuve, CEO TV channels of Lagardère Active and Fayez Weiss Alsabbagh, CEO of Spacetoon Kids TV, this cooperation agreement is intended to broaden the initial distribution platform offered to independent kids content providers. It proposes exclusive free and pay-TV broadcasting rights for acquisition as well as licensing, publishing and coproduction of new media properties.
The deal will cover France and Russia where Gulli and TiJi operate. Through the current deal with Switchover Media (K2 and FRISBEE), Italy will also be covered, and also the Middle East where free to air TV Channels Spacetoon TV Network is available.
With a viewership of 93 million people in 22 countries, Spacetoon TV Channels will consolidate with the existing French platform for a total more than 130 million viewers.