Hulu Plus inks deal with Viacom to add Nickelodeon, Tr3s programming

Gabriel Miramar-Garcia | 10-10-2012

Online streaming TV provider Hulu Plus is beefing up its kids' portfolio with the addition of Nickelodeon and the Spanish-language Tr3s kids' programming to its subscription video on demand (VOD) service.

Available immediately, the Nick content with encompass a range of live action and animated series, including iCarly, Big Time Rush, VICTORiOUS, How to Rock, Supah Ninjas, SpongeBob Squarepants, Kung Fu Panda, Penguins of Madagascar, Winx Club, Robot & Monster, the Legend of Korra, T.U.F.F. Puppy, and the soon-to premiere new season of Teenage Mutant Ninja Turtles. The titles will be available three weeks after episodes bow on linear broadcast.

Hulu Plus is creating a new Nickelodeon "destination," which will feature tune-in information and promotional elements to drive viewership of Nickelodeon's on-air lineup—which has been suffering of late. Nick's ratings have been dragging down its Big Media parent Viacom, which has responded by green-lighting 14 new series to replace existing underperforming shows.

In addition to the Nick content, over the next few months Viacom's bilingual network, Tr3s, will broaden the Hulu Latino selection of youth-focused content on Hulu Plus. Series include Ninas Mal, Quiero Mis Quinces, Quiero Mi Boda and Quiero Mi Baby.

The deal is an extension of an existing agreement in which the Daily Show with Jon Stewart and the Colbert Report are available on the free ad-supported service. Hulu Plus subscribers already have access to programming from BET, Comedy Central, MTV, SPIKE, TV Land and VH1, current shows available 21 days after they air and more than 1,500 episodes of archive programming.

Financial terms of the agreement were not disclosed.